2.5.1 Advertising and Marketing
Revised: October 1, 2012
起点传媒 personnel should contact the Director of Marketing and Public Relations when they are in need of newspaper, radio or television advertising, or have concerns about marketing programs or events. Contacts with the media should originate from the Director of Marketing and Public Relations.
Additionally, in most cases, materials disseminated to either the campus community or the community at large should either be developed or approved by the Director of Marketing and Public Relations. Such items might include, but are not limited to, flyers, brochures, promotional items (i.e. pencils, pens, etc.), newsletters, direct mail, other printed materials and web-based, social media, or electronically distributed media.